Liquor Stocks and Hair of the Dog

Hair of the Dog is an old folk remedy for a hangover. Simply put, if you have bad symptoms from a hangover, going back and having a little bit of the particular drink that "bit you" the night before, will cure your hangover.
Hair of the Dog also happens to be the name of an awesome Irish folk band, and it was at a Hair of the Dog concert that I had my first pint of Guinness Beer.
So I got to thinking over the weekend about beer and liquor companies, and took a look at the fundamentals of the parent company of Guinness, which happens to be Diageo plc (DEO). After some analyis of the news and fundamentals, I picked up 1,668 shares of Diageo at $59.97 per share ($100,029.96) for the virtual portfolio.

Here are some of the financial highlights/news that I found on Diageo:

According to a recent article in BusinessWeek online, Warren Buffett bought 15 million shares of Diageo this past August.

In a Stock Research Wizard comparison with MSN Money comparing Diageo to Anheuser-Busch Companies Inc. (BUD) and Molson Coors Brewing Company (TAP), Diageo had the lowest price/earnings ratio, the highest net profit margin, and the largest total sales and largest total income.

Dow Jones: "Booze Business Bites Back At Lawsuits."

PR Newswire: "Diageo Delivers Holiday Cheer to the Norwalk Emergency Shelter."

"Unscrambling Diageo Plc.", is a great article over at chickslayingnesteggs.com. The writer advocates buying what you know, and the fact that most festivities will feature one or more Diageo products.

Diageo is up over 5% from last year, beating out the Dow and the S&P 500. It also pays a dividend of $2.69, which is equal to a dividend yield ratio of 4.50%.

Here's hoping all the fans drink lots of Guinness and other Diageo drinks at this year's Superbowl!